Martin J. Lattman
Managing Consultant, Strategic Planning and Organizational Effectiveness
Martin (Marty) Lattman is a highly experienced business executive, management consultant, and adult educator. Prior to founding his own strategic management consultancy in 2005, he spent 26 years in the telecommunications and IT industries. In addition to serving as President and CEO of Rocketseed USA and President of RAD Data Communications, Marty held senior leadership positions in marketing, sales management, and strategic alliances at Visual Networks, Racal Datacom, AnswerSoft, and NetWorth. His management experience spans from start-up companies to Fortune 500 corporations such as Xerox and AT&T. Accomplishments include the garnering of several Product of the Year awards, two successful IPO’s, and achievement of $14M in sales within two years of new venture launch.
Over the last nine years, Marty has focused on strategic planning and executive mentoring for a wide variety of consulting clients. He has worked with more than forty different organizations so far, ranging from small not-for-profits to global corporations to Federal Government agencies. Much of his work has also involved organizational effectiveness studies, which have yielded a number of structural changes, modified processes, and new initiatives for his clients. Marty spent more than seven years teaching marketing and strategy courses in the MBA program at the Johns Hopkins University Graduate School of Business. Winner of the outstanding Marketing instructor award there in 2004, he served on a number of faculty committees and as an advisor for graduate research projects. Also while teaching at Johns Hopkins, he was chosen to develop several new courses and served as a reviewer of textbooks.
As a faculty member of the American Management Association for the last eight years, Marty has taught more than one hundred seminars for this global management education institute. Topics include Strategic Planning, Developing Executive Leaders, Advanced Executive Leadership, Strategic Agility, Strategy Execution, High Impact Decision-Making, and Overcoming the Toughest Executive Challenges. During this period, his ratings have averaged 4.8 on a scale of 1-5. In October of 2013, he was selected by Vistage to become a Chair for one of their CEO peer groups. An experienced Board member for multiple not-for-profit organizations, Marty holds a BA from the College of Wooster and an MBA from Cornell University.